Love. Live. This Bold City.

904Store is The Bold City Store: a Jacksonville apparel brand made for people who rep Duval loud and proud. Whether you were born here, moved here, or just can’t stop coming back, if the 904 feels like home, you’re one of us.

Why 904Store Exists

Jacksonville is the biggest city in Florida by land area, and somehow it still gets overlooked. We think that’s wrong. This is a city of river sunsets and beach mornings, of shrimp boats in Mayport and neon on the Jax Beach Pier, of Friendship Fountain lighting up downtown and a whole stadium yelling “DUUUVAL” on gameday. We started 904Store to put all of that on things you can actually wear.

Every design we make is a love letter to a real piece of the 904: the neighborhoods, the beaches, the bridges, the skyline, and the big-hearted, sunburned, a-little-bit-loud people who make this place what it is.

Made to Order, Made for You

Every 904Store piece is printed when you order it, not sitting in a warehouse somewhere. That means:

• Less waste. We don’t print piles of shirts nobody buys.
• Fresh prints. Your tee, hat or jacket is made just for you.
• More designs. We can keep dropping new 904 art without worrying about leftover stock.

Because each order is made fresh, it takes a few extra days to reach you. We think it’s worth the wait. Check our Shipping Policy for timing.

Rep the 904

From Mayport to Riverside, Arlington to the Beaches, the Northside to Mandarin, this is our city and we’re proud of it. Wear it to the game, wear it to the beach, wear it when you’re 1,000 miles away and missing home.

Got an idea for a design, a neighborhood we should shout out, or a local business, team or event that needs custom 904 gear? We’d love to hear from you.

904Store. The Bold City Store. Jacksonville, FL.